As a guy thinking about getting into LF, I've been searching through a lot of older posts here. There are lots of posts asking to compare different "modern" (coated) optics, both in the form of "X focal length from Y brand or Z brand" or even "X focal length from Y line and Z line within the same brand", and the consensus usually seems to be "you can't go wrong [unless one of the two doesn't cover the image circle you need]".

So is it really the consensus that there's no strong distinction in "look", sharpness, even build quality, and doesn't really matter whether I pick Schneider vs Fuji vsNikon vs Rodenstock? Or even, like, Symmar S vs APO-Symmar?

Would you even think it matters, once I pick one, that I stick with it? Are two focals lengths of Nikkor-W's going to "match" any better than a Nikkor-W and a Nikkor-M? Or a Nikkor-SW and a Super Angulon XL?