Best wishes, Darin. It is difficult to be successful with any kind of art gallery and photography always seems to be viewed as the poor stepsister to fine art.

I have had chats with the owner of Open Shutter in Durango, Margy Dudley. Open Shutter has featured shows of many well known photographers such as Paul Caponigro, Mitch Dobrowner, each of the members of the Weston family, Edward Curtis, etc. Occasionally she sells a couple of prints.

Open Shutter also has bins of matted photographs of local photographers, photographic greeting cards, and a large selection of photo books for sale. Margy told me in one conversation that if it were not for the sale of the coffee table books she would not be able to keep the doors open.

There is a bit of psychology here in that people come to the gallery to look at an excellent exhibit of world famous photographers. They cannot afford, or maybe justify, the prices for these photographs but feel they should buy something they can afford.

I wish you a long and successful endeavor!