The Sanchez group can be interesting. I had my studio/darkroom there for about seven years (until 2006). I was on the Board of Directors for 3 or 4 years as well. The studio I took over was Richard Lohman's (I believe you know him) He was one of the founding members. There were quite a few artists there who didn't seemed real pleased with photographers. There were some really awesome artists (and people) there as well
They get some pretty big turnouts for a couple of their shows. Arts on Fire receptions used to get hundreds of people. I was in a 4 person show and we had a pretty good turnout. Open studios drew a big crowd also.
As far as the name, I wouldn't do anything generic like "the Coastal (you fill in the blank)" It is too generic and easily confused with other places with a similar name. I like your name. It is different and has a good ring to it. Maybe just your last name? Or find an area (or old townsite name) near there. Like "The Purissma Gallery"
Good luck!!!
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