Buying enlarger bulbs from camera stores, is the most pricey way to go about it. I can't speak for the Beseler bulb, but I do have a 45S dichrioc head & I have bought bulbs from Bulbs direct using the ISO three letter designation. I would say those bulbs branded Wiko last every bit if not longer than twenty dollar bulbs coming from the bulb distributer then sold to the enlarger manufacturer then sold to the reseller.
Your camera shop is a reseller, not a distributer and not a wholesaler. Top bulb, Bulbs direct and Bulbman are all also resellers, the original bulb supplier like "Wiko" probably sells them for a couple of dollars or less. An enlarger bulb in theory & my opinion, should not cost a great deal more than what one similar style "reflector" halogen costs in Lowes or Home Depot!
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