I was in the store the other day looking for a polarizer filter for my Super Ang ulon 90 and came across the B&W 67mm filter. Much to my surprise the clerk expla ined that the cost was in excess of $100. Of course I was also offered a Hoya po larizer at just over $25.00 as an alternative. So is it worth paying that much m ore or is the name brand just driving up the cost? Like all of those here, I wou ld like to have my shots as sharp as possible with a good lense. Of course consi dering the price of B&W and that I am an amateur photographer, would I be better off saving the difference (over a few filters) in cost to purchase perhaps anot her lense and be content with a Hoya brand ?