1. As I mentioned before, there's a big difference between scanning one negative three times (presumably once for the highlights, once for the shadows, and once for the midtones) and making three exposures for those same three areas in camera. When you scan one negative three times and then merge them you're starting with a negative that wasn't correctly exposed for one or more of the three areas and you're trying to fix the problems with the software. You may be able to do better than you would by just printing the problem negative normally but you won't usually get as good a result as you would have if you had made three exposures, each correctly exposed for the three areas.
I use three here only as an example, there could be four, five, six, or more exposures depending on the range of the scene and how the range is distributed. I normally make five.
2. I've always used Photomatix so I can't compare from personal experience. However, people who are supposed to know have always said that Photomatix was better. CS5 supposedly has narrowed the gap but there's still supposedly a gap and Photomatix supposedly is still better.
3. I can hardly imagine doing panoramas with 8x10 film just because of the cost. And even 4x5 would likely be prohibitive for many people. Panorama photographers who really know what they're doing and who devote a lot of time and effort to making excellent panoramas from which big prints of top quality can be made often make 25, 50, 75 or more separate exposures when creating a panorama. Just as an example, with a 25% overlap you could easily have say 10 "slices" from left to right, each one bracketed with three exposures and you could be making two passes, one for the top half of the scene (far) and one for the bottom (foreground). That's 60 exposures. Sometimes you bracket not only exposures but also focus, which would add still more exposures. As you can see, the cost of the film plus the processing would be prohibitive.
Of course it's possible to make do with less depending on the scene and your personal standards for quality and big prints but no matter what you do I would think you're looking at a minimum of 5 - 10 exposures even if you don't worry about bracketing or making separate passes for different parts of the scene. Even 5 - 10 sheets of 4x5 film much less 8x10, especially color, isn't cheap.
The rest of your questions are beyond my ability to answer (maybe the first three are as well but I thought I'd give it a try since I use HDR quite a bit and have started getting serious about panoramas). I'm sure there are others here who know more than I do about both subjects so anyone is free to correct any mistakes I've made.
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