Lady Gaga Saves Polaroid

[Frank Petronio]

http://www.popcrunch.com/lady-gaga-p...business-card/

Our 545s may be saved after all, by a pop-star with Roids....

[MIke Sherck]

No offence, but I've heard her sing. I wouldn't get my hopes up.

[Len Middleton]

Following the link resulted in a warning from my computer protection software that the web site was trying to change my settings.

Maybe the software was being overcautious, but you should be aware...

[Frank Petronio]

Here is a safer bet:

http://www.aphotoeditor.com/2010/01/...r-at-polaroid/

[Brook Martin]

They have a better chance with Lady Ga Ga than they did with convicted ponzi scammer Tom Petters.

[percepts]

LOL....

She's on the "same page" as polaroid. Oh so cool...
And she's going to "bring back the lifestyle of taking photos". Where's she been whilst the digital revolution has been happening?

Sounds like the last act of a very desperate management to appeal to the teeny marketplace. Now what sort of cameras do they use?

I guess they needed someone to do their chimping for them...

[Len Middleton]

Thanks Frank,

That works without complaint from my protection software.

I think I will refrain from buying Polaroid 545 holder futures though...

Len

[Robert Hughes]

Say what you will about Lady Gaga's songs or talent (I think she's fab on all fronts) but keep in mind a couple things:

1) Gaga is a bigger film user than just about anybody here - all her music videos (I believe) are shot in 16 or 35mm camera origination. That's thousands of feet of film per video, all seen by the masses.

2) Gaga is a market mover, and a big player in product placement circles. Have you heard of Nemiroff "Lex" vodka? It shows up, full screen, 17 seconds into her Bad Romance video on YouTube - which, as of today, has had 69,881,899 views! Imagine what could happen for Polaroid if millions of Gaga fans suddenly demanded the camera they saw on her next video.

[Darin Boville]

This sounds like it has potential to me. A camera for young people with an emphasis on social networking. She's exactly right that Polaroids real appeal wasn't it's instant aspect but it social aspect. They can still do that part in the digital age--can't believe camera companies have ben so slow in this area...

--Darin

[Gene McCluney]

You can only make money on a consumer product through volume sales. By appealing to the "youth" market, and believe me, Lady GaGa is "big" in pop culture whether you are aware of it or not, the people behind Polaroid are betting that enough sales can be generated to make a profit. Now, with "The Impossible Project" making the film, this will help them as much as it helps the Polaroid brand, as Polaroid does not have any factories left to make film in. If enough profit can be made thru marketing cheap instant cameras and film to a broad range of consumers, then some of that money can be invested in coming back with more professional films which would never sell in such quantites. As of now, the FILM part of the business is a separate company totally, but the POLAROID brand is totally dependent on them for film for their re-released cameras. POLAROID can't make film, they scrapped all their factories except the assembly plant that "The Impossible Project" leased. Interesting to note, that was an "assembly" plant, and does not have the in-house ability to coat film, hence they partnered with Ilford for b/w, and another undisclosed plant for color.