Here is a stab at a hook:
You can go down to the nearest big box store and buy a tiny little digital camera that is a marvel of modern electronic engineering. Why on earth would a bunch of people want to use cameras and lenses that are in some cases more than one hundred years old, are difficult to operate, and shoot images on hard-to -find film that you have to process yourself?
Well, there is a group of people who are using one of the most modern technologies in our modern world, namely, the internet, to organize a Saturday morning gathering to share ideas and techniques on how to use cameras that are closer to the pre-combustion engine era than to our modern age. And they will tell you this fascinating fact: While not necessarily easy, some of the photography techniques in common use a century ago can still produce images that cannot be rivaled by the output from even the most sophisticated digital wonder-camera.
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