Lenswork will no longer be found at newstands.

[Daniel Grenier]

An interesting stand taken by Lenswork: The currrent issue will be the last one offered at newstands. If, like me, you only buy every second or third one, you'll have to order it on line or take out a full subscription. Good initiative. A trend to become the norm?

http://www.lenswork.com/newsstand.html

[vinny]

I guess i'll never see it again. That'll be the case for many of us who don't subscribe.

[Jerry Flynn]

I suppose it eliminates the returns on unsold copies.

And if you order on line, why not get the CD instead of the printed version? Maybe th eprinted version eventually goes away?

[MIke Sherck]

I am curious how Brooks expects to find new subscribers.

[Robert Brummitt]

Brooks has said that growth for Lenswork has always been word of mouth. Only time will tell how much of this is true. Brooks also state that he will post a list of photo retailers who will continue to sell copies in their stores. I only hope ProPhoto Supply of Portland, Oregon is one of them. If not then I will have to visit the Lenwork e-store on a monthly or semi monthly basis. A cleaver-way for Brooks to sell other Lenswork items.
Either-way how this plan works. It will either be a boom or a bust. I just hope that other photo journals don't follow suit because then I will only see Outdoor photographer, Shutterbug and other magazine of the like. That will truly spoil my visits to my favorite bookstore.

[Eric Rose]

I agree Mike. I bought newstand copies for quite sometime before I actually ponied up and got a subscription.

[Doug Dolde]

Pretty dumb. But I discontinued my subscription anyway,

[steve simmons]

This is an interesting approach. I know people are lamenting that they won't be able to get the magazine but this is not true. It is called subscribing. It is cheaper and easier than taking the time to drive down to the store, park and go in and pay the retail price for the magazine.

All magazine publishers have learned that there are people who will go into to a bookstore, pay 5-10 buck for a double expresso latte' with a touch of mint, just the right rouch mind you, read a magazine, put it back stained and dog eared and walk out without ever buying or subscribing. The next customer won't want to read a used copy so he/she will pick a fresh one and do the same thing. I wish Brooks well and I will be watching how this works.

steve simmons

[David Luttmann]

This is an interesting approach. I know people are lamenting that they won't be able to get the magazine but this is not true. It is called subscribing. It is cheaper and easier than taking the time to drive down to the store, park and go in and pay the retail price for the magazine.

All magazine publishers have learned that there are people who will go into to a bookstore, pay 5-10 buck for a double expresso latte' with a touch of mint, just the right rouch mind you, read a magazine, put it back stained and dog eared and walk out without ever buying or subscribing. The next customer won't want to read a used copy so he/she will pick a fresh one and do the same thing. I wish Brooks well and I will be watching how this works.

steve simmons

And there are those that venture into the store, don't see the magazine on the shelf, don't know about it, and don't subscribe.

No subscribers = No magazine.

I know that may be extreme, but I subscribe to Lenswork because I saw it on the shelf.....and I buy View Camera in the store because it's cheaper for me to do that than subscribe here in Canada.

[David Spivak-Focus Magazine]

And there are those that venture into the store, don't see the magazine on the shelf, don't know about it, and don't subscribe.

No subscribers = No magazine.

If you're talking about a generalized market, sure. However, I'd venture to say if you polled people on traditionalphotographer, APUG, here, filmwasters, and any other photography forum, EVERYONE would know about LensWork. Whereas, if you polled them about B&W, Focus, and most of the other magazines out there, I'd bet 50-60% know about those magazines. LensWork is known for their quality and that's why people subscribe. Brooks is probably hoping that the very idea of you not being able to sit down with your latte and reading LW at your favorite B&N or Borders, is enough to make you subscribe. And, for the most part, he's probably right.