Finish is about the same on both sides--but double check to be sure. All the rag variations get confusing. HOWEVER, there are often marking on the back. Not only embossing but manufacturer codes, etc.
There is always some degree of edge damage or not quite really true 100& straight sides or right angle corners--always best to make your own cut. In my experience with Dick Blick they have been very good about real damage--smashed corners of boxes, etc. But please don't hound them over minor stuff--they may change their policy!
--Darin
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