Hello! I've been noticing large poster-size prints in various places, such as in a hotel's elevator advertising thier restaurant, or vacation spots advertised in the airport luggage pick-up area. I've been surprised at the poor quality of the prints. Usually, they seem enlargements from a 35mm or equivalent digital camera, with no thought to grain or perspective.
I scratch my head and think how little work it would have taken for the photographers to take the shots with a large format camera, how much better the product wuld have been.
Then I wonder about the management of these organizations and why they accepted such work.
Is large format becoming uncommon enough that the customer doesn't realize the advantage of large format for such large prints?
Best regards,
Michael A. Heald
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