The way I see it, using 3rd party inks is the same as using 3rd party papers. And I don't buy the argument one bit that they are selling the printers at a discount!
I do understand why Epson would pursue this argument however because eventually, as newer features become less and less important, photographers will hold onto their current models longer and longer. As this happens, it will be increasingly important for Epson to make money off of ink and paper.
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