Perhaps the best way to sell an emulsion is to announce that it has been discontinued and keep secretly producing it!
Many of these films sky rocket in price over time. Look at the ridiculous asking prices for apx 25. I bought a bunch of this stuff years ago for next to nothing.
The perceived supply and demand are creating crazy consumers. I dont get it. Film technology continues to advance and most modern stocks are better than the previous versions.
Kodachrome excluded of course - what a great film this was.
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