I thought you'd just take the area of the new size divided by the area of the old size to get an exposure factor.
E.g. going from 8x10 to 11x14:
11 * 14 = 154 square inches
8 * 10 = 80 square inches
154 / 80 = 1.925
So if your original exposure was 15 seconds for an 8x10, you'd have 15 * 1.925 = 28.875 seconds for the new exposure. Ideally you'd correct it for the aspect ratio differences and cropping (so for 8x10 you'd actually use 11.2 x 14 as your enlarged size to keep the ratio the same).
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