Cay Lang's 'Taking the Leap; Bulding a Career as a Visual Artist' has useful and good information on writing the statement in addition to a couple of samples. Here's a few tidbits:
* describing the work is not the point of the statement; the point is to make the viewer want to know more about the work;
* Keep it short!
* Be as specific as possible; don't tell people that you like to photograph (we all do, even non-photographers). Explain WHY you make the photographs.
I struggle eternally with writing and revising my statement, but I find it easier to write if I'm honest, truthful, and passionate about my work and what I'm saying. Depending upon the exact purpose and needs of the statment, I also try to answer the who-what-where-why. I don't describe the HOW; unless you have a revolutionary or unique technique, no one but photographers care about what kind of camera or lens you used or how you developed or toned the prints. It's useless information in the context of the body of work.
Good luck!
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