As an Art Director and graphic designer I must say that I think the new logo is totally bland. Will you recognize it in a split second in the corner of your eye? The old one had a clearly distingtive form. A CEO with balls would have orderd a slight revision of the old one, a tweak here and a tweak there to modernize it without loosing its expression. Coca-Cola tweaks their logo every three years. No one ever notices, but on the other hand, it never looks old. Now the Kodak logo does look just like a 23-year old graphic designer has done it. Indistinguishable from anything else.
If you set up your camera in a way that removes everything in the composition that stands out and draws the eye. Would it be a good picture?