Most all these answers are positive for, well, positives (OK, I'm sorry, but I couldn't resist ;-).
So I'll give a negative response (really, I'll stop now 8^).
I quit using tranny film years ago. Now I only use negative film (color and B&W). Why? First and foremost is the dynamic range -- I like sunlight and shadows. Tranny film does poorly for the scenes I favor.
Second, I don't shoot in a controlled lighting situation like a studio where I can match the color and quality of the light to what the film wants. I shoot available light outside. Even if I shoot tranny film I don't get WYSIWYG. Tranny or negative, I've still got to color correct. So there's no advantage to tranny film for me there either.
Third, I don't have a problem with looking at negatives on the light table. The orange mask and the reversed colors don't hinder me from making judgments on which film to print. It's sort of like looking at an image on the ground glass - I no longer see the image as upside down and backwards, and I know that many of you don't either. The brain adjusts. All it takes is practice. Also, I spend more time with each film than an art director could afford.
Forth, I scan the negatives. I find scanning negatives easy with my scanner, as the lower Dmax for the image (vs. the high Dmax for the same image from a tranny) makes it easier for the scanner, and thus makes for lower noise in the scans.
Fifth, I print my images myself. I don't need to give a printer a "reference" for them to match to the print. When I do send out for really large prints, I send a proof print with my order.
Sixth, good tranny film tends to be slow. I need higher speed films, and tranny films' quality seems to drop off faster as ISO speed increases, than negative films.
So... I only use negative films. Clearly many of the responders on this thread don't agree, nor should they. Because YMMV depending on what you want and what your workflow is.
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