Early in post-bankruptcy, Kodak Inc. made some badly-needed money by licensing its name to products made by other manufacturers. Some of the products in the "summer" advertisement- the batteries and light bulbs and baby monitors and video camera - are licencees. So they are generating $$$ for Kodak without requiring any R&D. I imagine that their licensing agreement requires Kodak to do some promotion on their web site.
Kodak Inc, of course, can't advertise film for still photography on its web page. Nor can they put that stuff on sale. All the rights for marketing and selling film for still photography are owned by Kodak Alaris.
Bookmarks