Pedro Guerrero film and talk

**Kirk Gittings** · 28-Sep-2015, 07:29

FWIW my talk went very well. To supplement this fine documentary I talked about the rise of AP as a profession (rather than a supplementary income stream for say a portrait photographer) with the rise of architects needing to do publicity and in particular early starchitects Like Frank Lloyd Wright (Pedro Guerrero), Richard Nuetra (Julius Shulman) and Mies Van der Rohe (Hedrich Blessing). I also talk about the aesthetic shift that took place in AP as it adapted to the modern aesthetic in architecture which coincided with the rise of modernism in photography and then talked some about AP today in a digital world vs. how we worked with film.

**Kirk Gittings** · 28-Sep-2015, 18:57

As I nderstand it they (local PBS) had someone scheduled to tape the event but they were sick and that was that: some pics by a student of mine from the talk:

**Ron McElroy** · 28-Sep-2015, 20:59

Thanks for posting this Kirk. I enjoyed the documentary and would have liked to seen /heard your talk about this film. Being from the hinterlands I had never heard of Mr. Guerrero. I liked the chapter on Louise Nevelson. My wife is a long time fan of her and we were fortunate to meet her during the Louis Nevelson 80 at 80 retrospective in New York.