I've served on the Board of Directors of ASMP for a long time. The current Business Bible and the webinar series has the most relevant info on language, pricing and negotiating - and it was written by the smartest people in the room that I know and respect, and it reflects today's economy. The OP is off the mark with basing use for a magazine on a price for a print....
What Bruce said.
Another option is to purchase FotoQuote Pro. To use it you will need to know all the distribution information that Bruce mentions above. Circulation, region, size,...
All of this is just a starting point. Every magazine seems to have a different budget. So a (a little) and negotiate down if you have to. If it is a magazine you are interested in, and you hace to lower your price due to their budget, negotiate in other non-monetary things, like a free 10 year subscription, or favor you for upcoming assignment work.
150 bucks one time editorial use, and you get a 'photo by' and maybe a mention w/ your website in the article
This is essentially what I did.
Met with the editor yesterday and showed him the portfolio. He said he wanted pictures. He said normally he would hire a local free-lancer but he wanted my photos instead. The essence of the following conversation:
Me: How much would you pay the free-lancer?
Editor: $X
Me: And what would you get for that?
Editor: 6 images
Me: Mine are .5x each (the figure I had already decided on before meeting him)
Editor: I'll take 3!
Bottom line: I'm getting 150% of what he would have paid me (or anyone else) the shoot the job, and I have negligible work to do. He admitted he had a budget, but X is what the local market allowed him to get away with.
No it's not 4 or 5 figures, but come on ...
I'll get photo credit. The article is written, and it's about the non-profit I'm doing the work for. Everybody's happy.
Thank you!
It seems to me the editor was honest with you and you can be reasonably happy. End of the story.
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