My understanding is that, just like Peter Lik - with whom he shares many traits - Rodney Lough has gotten where he is by work and sheer business savvy combined with the necessary dose of talent and oversize ego which excludes any shame at self-aggrandizing/promotion. Originality does not seem to be necessary for success in that market. Both of them started with local galleries, then progressively invested into more high-profile locations, so I do not think they relied on a specific patron. Peter Lik used to have a Fisherman's Wharf gallery too, but closed it. Looks like the place to be is Vegas. I stepped quickly into the new Rodney Lough gallery in SF, and found it truly impressive, was looking forward to spending some time there, so I'm sorry to read it closed. Great insider information on Peter Lik's business, which I think is quite similar to Lough's, is provided by his former sales associate (art consultant in their parlance) Scott Reither: http://scottreither.com/blogwp/tag/peter-lik/
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