Originally Posted by
Frank Petronio
Forget the smaller retailers since they already gave up on each other years ago anyway.
Take the Kodak brand and do what a couple hipsters did with Lomo or the Impossible Project, and just sell film and even other brands of film-related gear over the Internet. Once that takes off, open boutique stores in major cities aka Apple, Leica, or the Impossible Project. Still sell wholesale to major vendors like Freestyle and B&H, much as Lomo does now.
Make it a high end brand again, staff the internet center and stores with "geniuses", offer classes, galleries, and inspiration. It could scale 100x what Lomo has been doing and they could strategically partner with good companies to promote film usage to a new group of younger customers.
Of course they have to go bankrupt and cut themselves lose from the old company's obligations and make a fresh start.
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