I understand what the author hinted at, but see here is the thing he is talking about photography as art and this has never been about straight reproduction of the site. For centuries painters have done landscapes where they would visit a site, maybe paint it straight, maybe pick and choose some elements of the site and paint the place in an entirely different manner. Just because a painter "enhanced" the landscpae with his/her imagination it does not mean painting has lost it's soul. Why should digital imaging and it's capability of altering the "reality" be any different? In fact, I wrote in my journals a similar piece but unlike the article my idea is that as long as those using digital insist on emulating traditional photography they are damaging both digital and traditional aceptance of photography as art and this is why I named it the end of photography as we know it.
Those who are using digital and making huge prints of mundane or cliched subject have only the WOW factor going for them, I consider this a fad which will eventually pass. Those who are using digital and "manufacturing" works that are totally different from what has been done in traditional photography are the ones in the vanguard of digital imaging and making it it's own medium, guys like Jordan, Fokos, Burkholder, etc.
We see from them work that has never been done before, some subtle like what Fokos does, some weird but beautiful like Burkholder does and some which is more concerned with the message like Jordan does. All of them have taken digital in a totally different direction that has nothing to do with reality but it is still "good" art and distinctly different from traditional photography.
This does not mean that photography is dead, heck it does not even mean that photography is changing, it means that there is a different medium out there that has not been completely exploited and developed. Unfortunatelly, since it evolved from photography and manufacturers insist on emulating old processes the medium is damaging both camps. As I wrote in my journal, it is a shame that someone 50 years form now will look at Weston's pepper #30 and exclaim "this guy was great using photoshop!" and I beleve this is what the author of the article is referring to.
Bookmarks