credentials, experience, client lists, &c have nothing to do
with whether or not someone's opinion is valid.
a random person on the street can have just a valid opinion as a self proclaimed expert.
often times advertising agencies look for non-expert opinions, it's called "market research"
i can't imagine why someone's opinion ( of things that may be a matter of taste for example )
is valued more than anyone else's opinion. i have gone to restaurants ( and movies ) that have gotten
"rave reviews" ( by experts of course ) and after i ate the meal, or left the theater, i wondered if
i had been to the same restaurant or movie that was reviewed.
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