Dan,
Keep the crate small enough so that it will fit in the back of a mid-size SUV or mini-van. It may not be smart to limit the market to owners of pickup trucks!! Not that I have anything bad to say about owners of pickup trucks. I owned one once.
Darn, just as I was writing this I saw a report on CNBC's Fast Money that the market for pickup trucks is expected to increase a lot as the market continues to improve!!
Sandy
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