I think it's cool. If nothing good comes of it, then so what. But chances are, something good will come from it, that doesn't bother me at all :-)
Just because they aren't "photographers" doesn't mean they can't come up with some very interesting technologies for photography and other areas. You should see some of the amazing stuff that ICT (Institute for Creative Technologies) is doing with cameras, in regards to research and new technology. I know a few of the guys working there, and have seen some of their facilities and their stuff is nothing short of amazing! Is it "fine art" photography? no. But is it photography? I'd say so, and I don't see anything wrong with it. Trust me, there's some cool stuff going on behind the closed doors :-D Will it affect us using Large format? no, most likely not. Will it affect the rest of the public using digital cameras? Yes, eventually it probably will.
I don't think you need to embrace digital technology if you don't want to. But I think calling research "pointless" is a little bit naive I think. Just because it might not directly affect you, doesn't mean it's pointless.
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