8 x 10 is still used extensively in the worlds of Advertising, Magazine, Catalogs, "Fine Art" , and especially Illustration. Full page magazine ads (And an awful lot of covers), are almost always shot on 8 x 10 , as well as cars, trucks, jewelry, whiskey, .....I've even used it for Timex watch catalogs...when you have to fill the cover of an A-4 brocure with a killer image of the face of a ladies watch, it's the only way to go. And of course Joel Steinfeld, Richard Misrach, Richard Nixon, Sally Mann and others use it all the time. I believe Meyerwitz used it on his "Cape Light " series. Believe me, 8 x 10 is alive and well.
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