New Packaging from Kodak

**Robert Kalman** · 13-Aug-2015, 13:12

In case anyone cares about mundane stuff like this...8x10 Tri-X now comes packaged sans red logo, the tone of yellow coating on the box is slightly different, and the physical box actually feels sturdier.

Wonder what all this means...

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**djdister** · 13-Aug-2015, 13:22

Looks like they are getting ready for new "branding," although a sturdier box is good news...

**A_Tabor** · 13-Aug-2015, 13:26

That someone at Kodak realized they could save a fraction of a cent from every box by skipping printing the Kodak logo on it and they're now buying the same stock material some other company uses in packaging rather than their custom coloured yellow?

Or maybe the guy who usually ran said stamping machine retired and they didn't bother replacing him. I've actually seen one company switch from branded boxes to plain boxes with only branding on the label because the tech who normally fixed the box printer quit and they never replaced him. Saved the company a ton of money actually.

**StoneNYC** · 13-Aug-2015, 13:43

That's odd about the yellow color.

I was in school trying to match that color for some assignment and it was VERY hard as its s combination of red and yellow and orange tones blended. I'm shocked they would haphazardly change it like that. I think it might be a patented color (I don't know but I would suspect that).

It is pretty strange.

**Robert Kalman** · 13-Aug-2015, 13:47

Originally Posted by StoneNYC

That's odd about the yellow color.

I was in school trying to match that color for some assignment and it was VERY hard as its s combination of red and yellow and orange tones blended. I'm shocked they would haphazardly change it like that. I think it might be a patented color (I don't know but I would suspect that).

It is pretty strange.

The "new yellow" is ever-so-slightly more orange. Subtle, but noticeable.

**Sal Santamaura** · 13-Aug-2015, 14:25

Originally Posted by StoneNYC

...I'm shocked they would haphazardly change it like that...

I'm surprised that you're shocked. This is Eastman Kodak / Kodak Alaris we're talking about.

**Mark Sampson** · 13-Aug-2015, 14:32

The 'classical' Kodak yellow is actually a trademarked color. EK used to supply a Pantone card to printing companies and ad agencies to ensure that the the color was accurate; I have one somewhere. I guess they don't think it matters any more, or more likely, there's no one left to QC such things. Sic transit gloria Rochester.

**StoneNYC** · 13-Aug-2015, 15:38

Originally Posted by Mark Sampson

The 'classical' Kodak yellow is actually a trademarked color. EK used to supply a Pantone card to printing companies and ad agencies to ensure that the the color was accurate; I have one somewhere. I guess they don't think it matters any more, or more likely, there's no one left to QC such things. Sic transit gloria Rochester.

I thought it was trademarked, I'm glad to hear I wasn't off-base there.

Well, perhaps with the switch over their supplier got interrupted and this is only temporary and we will see it fixed in subsequent runs?

**Daniel Stone** · 13-Aug-2015, 15:50

It's JUST a box, folks... As long as the contents doesn't suffer, why should the packaging matter in they long run?

**Jac@stafford.net** · 13-Aug-2015, 16:16

Originally Posted by StoneNYC

I thought it was trademarked, I'm glad to hear I wasn't off-base there.

Years ago I was asked to do this - the right side is the average color of most Kodak 'yellow' colors shown on the web. The left is what Kodak designated. Let the monitor arguments begin!