Originally Posted by
Jody_S
Sadly (for us photographers), what value Vivian Maier's photographs currently have is entirely due to the marketing campaign conducted by Maloof. On their own, they were a bunch of 'junk' in a storage bin and millions of equally good images by equally talented photographers are binned all the time. I do believe the new lawsuit is sufficient to sink the project, because it depended on the carefully crafted marketing campaign that has just ground to a halt, which in turn was based on novelty. I don't think it will be possible to re-start it once the novelty has worn off and the next big thing has come along.
Since ownership of the negs themselves is not called into question, I would suggest to Mr. Maloof, if I could, that he commence selling those instead of prints of them. True, he can only sell each one once, but he has many thousands, and there is only so much of a market for this stuff anyway. He could then capitalize on the lawsuit rather then let it sink his whole enterprise.
As for the discussions on copyright, we are saturated with millions of images, and copyright law has a long way to go to catch up with the realities of the Internet, digital images, and the art market. Current copyright law exists to protect book publishers, motion picture studios and recording labels, not artists. Since no image was produced by Ms Maier (she didn't print these, thus no photographs were created), a case could easily be made that the entire copyright belongs to Mr. Maloof who owns the negatives and commissioned artwork to be created from them to his specifications. Or I could just as easily argue the exact opposite. But copyright law equates art with value (you can only sue someone if you can argue that you've lost money from the theft of your image), and the images 1) were not marketed or ever intended to be marketed by Ms Maier, 2) were never finished by her in a form that could be shared or sold, and 3) had no value before the intervention of Mr. Maloof, I conclude that this is a frivolous, ambulance-chasing lawsuit.
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