A good portrait will capture one aspect, or facet, of a persons personality. The fact that an image is consistent with a public persona does not make it an unsuccessful image, it probably just makes it the most popular one. The image of Bogart laughing is probably not popular because it is not consistent with the characters he played in movies. A thousand words may tell more about a person than a single image may convey, but 10 or 20 images may come close.
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