Depends on who your clients will be.
The significant (higher dollar) sales of the gallery close to me (also in a tourist town) actually seem to be more to new residents or others with new homes rather than tourists.
If I were starting a gallery and wanted to tap into that "new local" market I might be inviting Real Estate people and Home builders and Restauranteurs and ...
I don't know that any tourist would be tempted by an opening. I know I don't drive to Santa Fe because there's an opening, but it is nice to know the range of dates of when something I'm interested in will be there.
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