This Fibonacci (golden ratio) spiral resting inside a rectangle, close to 2:3, is from an old post by Jim Kitchen.
It might be an argument for a rectangular crop whose visual appeal is inborn to Homo sapiens sapiens, not taught by one of its many cultures. (I think saying "sapiens" twice is necessary for the aesthetic context here). ;^)
Could be a combination – inborn, then reinforced by culture.
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