Originally Posted by
Stephen Willard
Hmm...
I have found that people who buy art want to hear the artist voice. They are deeply intrigued about the artist and how he goes about creating. It is part of the experience of buying art, hanging it on their walls, and telling friends and family about the art they have purchased.
In response to this, I go all out on my website to include a comprehensive listing of everything I used to take the photograph and how I printed it in the darkroom including the GPS coordinates where the photograph was taken. I have gotten emails from other landscape photographers and people who have purchased my work how they used the GPS coordinates to hike to the very spot where the photograph was taken. And they loved it.
In a way, I sell my work as experiential art of something I saw and felt, and so I include a narrative of every photograph I sell. The narrative is a short story about my experience of taking the photograph. To me the making of a photograph is an intoxicating adventure. Each narrative chronicles the struggles and challenges I must address as I make the photograph. In most cases, I never really talk about the content of the photograph. I leave that to the viewer alone. The narratives are intimate in nature and intended to be a fun read. My customers and views love them.
Every photograph on my website has a link to the applicable narrative, and every photograph I sell has the narrative pasted on the back of the framed print.
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