This could be significant for you Sinar users out there.
http://www.bjp-online.com/british-jo...ra-maker-sinar
Will be interesting to see where this leads.
Tim
www.ScottPhoto.co
This could be significant for you Sinar users out there.
http://www.bjp-online.com/british-jo...ra-maker-sinar
Will be interesting to see where this leads.
Tim
www.ScottPhoto.co
Press Release:
Leica Camera AG Takes Over Sinar Photography AG
November 26, 2013 at 9:20am
Leica Camera AG takes over Sinar Photography AG, the Swiss manufacturer of view cameras
On Monday, Leica Camera AG, Solms, finalised the takeover of Sinar Photography AG, Zurich, the Swiss manufacturer of view cameras. Both companies have agreed that the details of the transaction will not be disclosed. Sinar Photography AG is the leading manufacturer of equipment for professional view camera photography and the only provider in this segment to offer complete digital solutions for view camera photographers. The Sinar product portfolio offers everything from cameras and lenses to digital backs, shutter systems and workflow software. Marketing, product management, support, development and production will remain in the hands of Sinar in Switzerland. Sales and distribution of the product portfolio will be handled by Leica Camera AG and the worldwide dealer network of Sinar Photography AG.
With this takeover, Leica Camera AG completes the company’s portfolio in the high-end digital camera segment and further expands its position in the market for professional photographic equipment. With the Leica S-System, Leica offers a high-mobility, integrated, medium-format digital camera system that is completely in line with the company’s long-standing brand philosophy. This system is now ideally complemented by the modular Sinar system and its particular suitability for studio, industrial and architectural photography. Synergies will also develop in the fields of digital technology, sales and distribution and in customer care.
Leica now possesses a complete product portfolio from a medium format digital camera system to digital view cameras and, as a result of the takeover, is now the only full range provider of digital camera systems in formats larger than the 35 mm Leica full-frame format. Both brands are renowned for their highest quality standards and decades of commitment to the needs of professional photographers and the creation of the best possible images.
- Leica Internet Team
Arca-Swiss 8x10/4x5 | Mamiya 6x7 | Leica 35mm | Blackmagic Ultra HD Video
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Mac Studio/Eizo with Capture One, Final Cut, DaVinci Resolve, Logic
oh no! put a Leica badge on a Sinar and they'll have to triple the prices
Thread "Leica buys Sinar" merged into this already existing thread.
I think you've got it backwards, Vinny.
Leinar? Sinca? well, someone had to say it.
I don't suppose they will bring back a nice, solid, relatively light and intuitive camera akin to the Norma?
If your a analog guy then I wouldn't get to excited as it sure sounds like what we will get is a bunch of high tech wiz bang medium format digiview cameras and all the trinkets that go along with them, like electronic contact linked bellows, backs and digi lenses. I don't see Leica/Sinar tooling up again to manufacture a 40 year old design in which the machined parts alone would cost thousands of (pick your currency) and maybe ten folks will buy a new Norma so I doubt you'll ever see a New Norma again.
Plus like mentioned there are lots of very nice Normas and some with lots of extras on the markets for under a grand.
Good move for Leica. They're going to lose out on the mass market segment owing to new mirrorless cameras (which can use Leica lenses). People would think twice before spending $8000 on a Leica vs $1600 on the Sony a7 - which can also use Leica lenses, and arguably just as good as the Leica M.
Clearly, a move by Leica to milk the more inelastic segment of the photography market.
I've had a good look at these new cameras that take Leica lenses. The upshot is that I expect to receive an M 240 in the next couple of weeks. And it costs $7k, not 8. It will replace the camera that I use most often, a 1955 M3 double stroke.
And no, Dakotah, I'm not a dentist. I'm just a guy for whom the M9's maximum ISO wasn't enough and who has grown very tired of scanning.
And I'm very interested in exploring the 240's video capabilities. Here's an example:
Arca-Swiss 8x10/4x5 | Mamiya 6x7 | Leica 35mm | Blackmagic Ultra HD Video
Sound Devices audio recorder, Schoeps & DPA mikes
Mac Studio/Eizo with Capture One, Final Cut, DaVinci Resolve, Logic
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