I think ordering starts in May.Originally Posted by Randy Moe
I think ordering starts in May.
The Viewfinder is the Soul of the Camera
If you don't believe it, look into an 8x10 viewfinder!
Dan
most thought film stopped around 2003
when the CEO claimed FILM WAS DEAD ...
and then proceeded to dismantle everything
the company stood for ...
Thanks.
Another genius CEO.
I think that it's up to us to advertise film!
Scene: SD card left on a chair. Labrador pads up, sniffs, and wolfs down the card.
Man: (just sees dog eating card) NOOOOOOO!!! (grabs dog) Give that back! Give that back now!
Woman: You leave my dog alone! Don't you dare touch my dog!
Man: But your dog just ate my pictures!
Woman: I don't care! You'll just have to wait for them, won't you?
(scene later, man is sitting in a crouch behind the dog)
Man: Give it up! Nice boy, give it up!
Dog's butt: PPPHHHHHHTTT!
"It's the way to educate your eyes. Stare. Pry, listen, eavesdrop. Die knowing something. You are not here long." - Walker Evans
Yep, Holga and Lomography figured that out, their cameras are essentially brownie type (even cheaper!), and the film is overpriced and they can't even keep it in stock it sells so quickly...
Although I'm surprised ilford hasn't at least run a few combo adds about both film and paper.
A smart and clever British VoiceOver:
"Yes, it still exists, please remember that photographic film and paper, unlike British cars doesn't have wires, so our stuff doesn't have electrical problems!
We're committed to the photographic process, film, yes real film like your grandparents used, and photo print paper for the classic photographer and the modern photographer with our high quality ink printer paper, look to Ilford!"
The commercial could have a grandfather shooting with his older fashion camera, while the young grandson would be shooting with his digital camera and then you could show both of them showing each other how to print with their various process, the grandfather would have the grandson in the darkroom developing a print and the grandson could be showing the grandfather how to print stuff on the computer and they would be smiling and happy and connecting. And of course this would give you the opportunity to cross promote Canon printers for example and Canon Digital cameras to both save money and associate with the kind of photo equipment the modern world knows about. (And save money by having canon pay half the bill...). At the end of the commercial we see the father and mother coming home from an evening out and we realize that's why the grandfather and grandson were together as he was kid sitting, then you show them showing each other all the prints happy and smiling and... Wait for it...
British voice again "A perfect canon and ilford moment...." ZING!
PS: Dan, it's just a forum and no I didn't suggest anything to the new CEO about killing TMX, I'm saying it here because it's a thought I was sharing.
The only thing I shared with the CEO was about keeping all the main formats available in a given line. (IE 35mm, 120, 4x5 and 8x10 and not cutting one out of the mix).
This could easily (and surely has) happened with film rolls / slides / pictures....
My dog doesn't bother with the SD Card, he prefers those tasty 120 rolls.
m
Michael Cienfuegos
But does the dog eat the whole roll, or just chew and slobber on it?
I'm sure that no film manufacturer will bother with advertising film. I forget where I saw it, that for some products the advertising doesn't even pay for itself with increased sales.
"It's the way to educate your eyes. Stare. Pry, listen, eavesdrop. Die knowing something. You are not here long." - Walker Evans
I am right now watching a movie, 'Now is Good' about a terminally ill young lady.
Film is in much the same position. Film is dying and so are all of us. It is a delightful movie.
I acutely feel, that each day counts. 'Now is Good.'
These are the good old days.
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