"Instant Peel Apart film type "B & W instant film FP-3000B 45 SUPER SPEEDY"
End of Sales Announcement
September 29, 2011
FUJIFILM Corporation
FUJIFILM Corporation (President: Shigetaka Komori) is an instant peel apartment type (peeling) • The film "Instant B & W Film FP-3000B 45 SUPER SPEEDY" (4 × 5 size, film black and white), and eliminates our inventory will be discontinued soon.
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I find this disconcerting, although apparently they will continue the color instant film. But the discontinuation of any film line draws a parallel to Kodak.
Despite their advanced work in digital, Kodak has never been able to shake their identity as a film company. They never were able to create an identity with digital imagery. They gave up their excellent lenses around 1960. The never followed through on their earlier large format cameras. Even with their Ektar, Medalist, Retina cameras, they never built an identity as a camera company (like Nikon, Canon, et al), nor an electronics company (like Sony, Panasonic, HP, etc.), necessary for the consumer public to view Kodak as a participant in digital technology. Their heyday revolved around the disposable cameras and one hour labs. The disposable cameras are identified by the films they use.
The Fuji business model appears to me to be very similar. They once had a camera line that was high end. But now, their camera line is primarily digital point and shoots. Like Kodak, Fuji relied on the disposable camera business and one hour labs as well and I think that therein film is their identity.
I am not aware that Fuji was as strong in digital technology as Kodak. I don't know if Fuji has non-photographic business that would help prop up their film business, but it appears from this announcement that they are dropping film lines that are not profitable. I am afraid Fuji will no be able to shed their film identity and there will be more announcements to come.
It is sad to see the two premier producers of photo products losing their foothold in photography.
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