Back in the days a visit to the local portrait studio was not cheap. A sleeve like that might cost a few dollars today, but we earn a lot more (in absolute numbers) than they did back than.
People still take pride in what they do. Tools change, always have. Photographers in 1930 would have killed for a tool like photoshop. People in another 80 years will find early digital photography incredibly charming.
Because it is not standard procedure anymore. It is not hard (for someone who knows what they are doing) to produce this kind of print quality. Back then they had fixed setups and large numbers, now it's special order.
If you are interested in producing similar photos: Much of the magic of this image is due to good lighting. Also, the contrast range of the lighting in this image is a perfect match for the tonal range of the film. It was probably taken with a large camera and contact printed - it was simpler and cheaper than getting a small negative enlarged. Contact prints have advantages when it comes to smooth tonal transitions and the rendering of fine details. The paper was probably a warm tone paper, or was toned, or faded to brown. This refers to the silver image. The paper probably had also a creme-colored base (at least here in Germany it was called "chamois"). Todays papers usually have a bright white base. You can "tone" it by bathing it in coffee, tea, herbal tea, etc. (FB paper only, this does not work with RC paper).
If you work along these marks (good light, contact printing, warm tone(d) paper with warm tone(d) base), you should be able to achieve a similar quality. Well, that plus years of study and practice. It's not the material alone...
Michael
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