Like others I've gone through quite a few formats. I started with 35mm, in college experimented with 6x6 and 4x5 and at my job as a photojournalist I used mostly 35mm then small-format digital.
A few years ago I started shooting 8x10 to slow down the process and make a different kind of photographs. But I found it a bit TOO slow (not to mention too big to travel with and too expensive for (color) film and processing). I then went to 6x7 with a Mamiya 7 kit, and now I'm shooting 4x5 again and I'm very happy with it.
I think every photographer should at least try a view camera sometime. It's a great way to learn about photography and it may help improve your smaller-format work as well.
I also think that just wanting to try something new is a valid reason to switch to LF.
Having said that, once you're past the expirimental phase, it seems to me that you should pick your format based on the work you want to do.
There are a few reasons I can see to shoot LF over MF:
Perspective Control--camera movements can be important for keeping vertical lines vertical, controling the plane of focus or even for intentional distortions if that's your thing.
Image Quality--If you want the richness of a contact print or an incredible amount of detail in a very large print, LF is still the only way to go.
Slower working method--This can be a pro or a con depending on what you want to do. But for certain types of work it can improve your photographs.
I'm sure others will have their own reasons, but for me these are the main ones. I do a lot of work in urban environments and I don't like converting verticals. I also do 40x50in. or larger exhibition prints. So 4x5 is a great format for me.
I'd stick to 4x5 for your first foray into LF. The equipment is probably cheaper and more readily available than 5x7. And there are limited film choices in 5x7, at least in color.
If you really want to focus on contact printing, 8x10 might be a better choice. You could always get 4x5 and 5x7 backs so you'd have the best of both worlds. But the camera will be large, heavy and more pricey than a 4x5.
Whatever you buy,as others have said numerous times on this forum, your first LF camera will probably not be your last. So buy something cheap and used and you can resell it once you know what features you need and don't need in a camera.
If I were you, I'd go for either a 4x5 press camera or an inexpensive 4x5 monorail, depending on if you want speed of use or more ability for movements.
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