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Thread: Licensing question

  1. #1

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    Licensing question

    First off, thanks to all of the frequent contributors for the great info. they routinely share, it is much appreciated. I'm a relative newbie to the world of stock photography and I struggle to quote usage prices. I've been recently contacted by a local newspaper which is publishing a glossy tourism type magazine(10inchX12inch) and they want one of my shots for the cover. The press run will be about 10,000 copies, and will be locally distributed. Any advice regarding fair pricing for this sort of usage would be helpful. Thanks in advance.
    Mike
    www.mikeputnamphoto.com

  2. #2
    Founder QT Luong's Avatar
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    Re: Licensing question

    Create an account on gettyimages.com, corbis.com, alamy.com, and use their price calculators. Personally, I'd ask in the $400-$700 range.

  3. #3

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    Re: Licensing question

    That's good advice QT. I would also suggest purchasing a copy of fotoqQuote or the fotoBiz software if you plan to license more images in the future.

    http://www.fotobiz.net

  4. #4

    Re: Licensing question

    Using FotoQuote, probably closer to $1000, but there are several variables that can change that. At the very least, you can download FotoQuote, use it in demo mode, and find out Brochure pricing levels. At least it would get you closer to a reasonable amount. Remember that you are providing a unique image, and not something that they could grab off a stock photography portal.

    Ciao!

    Gordon Moat Photography

  5. #5
    Founder QT Luong's Avatar
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    Re: Licensing question

    Quote Originally Posted by Gordon Moat View Post
    At the very least, you can download FotoQuote, use it in demo mode, and find out Brochure pricing levels.
    Editorial rates are always lower than rates for marketing materials.

    I used to use a software equivalent to FotoQuote, but I don't see much of the point anymore, now that you can access the price calculators of agencies that *do* license.

  6. #6

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    Re: Licensing question

    Thanks to all for your advice. I integrated it into my decision making, came up with an appropriate figure, which they accepted. So, thanks again. Cheers.
    Mike Putnam
    www.mikeputnamphoto.com

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