received in a Fuji newsletter this morning:

Velvia 50 is back!
We’re delighted to announce the re-introduction of Fujichrome Velvia 50. Production of Velvia 50 was halted at the beginning of 2005 when vital raw materials used in the production of the emulsion became unavailable.

In response to requests from photographers, Fujifilm’s research and development teams have been working hard to develop substitute raw materials and find new manufacturing technologies that have enabled the restart of production of this famous emulsion. The launch of new Velvia 50 is planned for the spring of 2007. The characteristics of the new emulsion will mirror that of the previous product.

Leading landscape photographer, Charlie Waite, made this comment on the news: “When we heard of the demise of Velvia 50, many of us experienced considerable withdrawal symptoms! After some 15 years of using the same emulsion we had got to know all the film's character and personality and always relished looking at a transparency on a light box - still a visual and emotional experience that’s hard to beat. Now Velvia 50 has returned and amidst the hills and valleys, I hear trumpet voluntaries and chiming bells sounding throughout the landscape photography fraternity. Hurrah we all sing!"

An announcement of specific details, including price, formats and availability schedule will be made as soon as they are available.