Velvia 50

[Robert Fisher]

received in a Fuji newsletter this morning:

Velvia 50 is back!
We’re delighted to announce the re-introduction of Fujichrome Velvia 50. Production of Velvia 50 was halted at the beginning of 2005 when vital raw materials used in the production of the emulsion became unavailable.

In response to requests from photographers, Fujifilm’s research and development teams have been working hard to develop substitute raw materials and find new manufacturing technologies that have enabled the restart of production of this famous emulsion. The launch of new Velvia 50 is planned for the spring of 2007. The characteristics of the new emulsion will mirror that of the previous product.

Leading landscape photographer, Charlie Waite, made this comment on the news: “When we heard of the demise of Velvia 50, many of us experienced considerable withdrawal symptoms! After some 15 years of using the same emulsion we had got to know all the film's character and personality and always relished looking at a transparency on a light box - still a visual and emotional experience that’s hard to beat. Now Velvia 50 has returned and amidst the hills and valleys, I hear trumpet voluntaries and chiming bells sounding throughout the landscape photography fraternity. Hurrah we all sing!"

An announcement of specific details, including price, formats and availability schedule will be made as soon as they are available.

[Daniele Minetto]

still a visual and emotional experience that’s hard to beat
I couldn't agree more.. thanks God Velvia is coming back.

[Alan Davenport]

I sure hope they package loose sheets, and not just those lousy Quickloads...

[naturephoto1]

As has been discussed on this subject several times already, we will have to see what the new Velia 50 is like in comparison with the original. It will not be the same film.

Rich

[Robert Brummitt]

This sounds like "New Coke" Vs. Coke Classic. I'll buy a few rolls of 120 to see and do a comparison. Anyways, new Velvia will always beat Koduck for me.

[Capocheny]

Good news indeed!

Anyways, new Velvia will always beat Koduck for me.

Couldn't agree with you more Robert!

Cheers

[steve simmons]

View Camera is in contact with people at Fuji USA and will do a comparison as soon as we can get some film.

steve simmons

[roteague]

According to the Fuji guys running choose-film.com, the new Velvia 50 is in the final stages of development and should be in stores in the UK by late May/early June, and US in about the same time frame. The news is that the new film will have the same characteristics as the old tried and true RVP 50, only sharper!

Did someone say "film is dead"?

[Renee Galang]

Am just hoping that it will be available in 11x14, that is all I want to hear.

[Sergio Caetano]

One more reason to forget Kodak (and with pleasure).