Originally Posted by
Drew Wiley
That's somewhat uncorrect, Alan. Velvia is part of a trio of films which was designed and marketed to cover a range of applications, with each fine-tuned for its own niche. Other things being equal (which they never truly are), higher contrast can yield better separation of similar hues, but only within a certain range. And there are indeed certain colors which Velvia could handle superbly if within a stop or so plus or minus the center. But too far outside of that, one encounters issues. Then Povia products were (are) middle of the road. And Astia was slightly lower contrast, but by far the best balanced overall with respect to hue and gray scale neutrality, though certainly not perfect with respect to every possible color the eye sees.
Monitors are themselves limited, as are all the forms of making color prints or reproducing pictures for publications. The entire workflow has to come under consideration. And at one time, the color rendering characteristics of chrome films were very important commercially. Product photography or studio color portraiture could be nitpicky. And if the final output in a magazine or picture book didn't reasonably match what the editor picked out on the lightbox, somebody didn't get paid. Now, of course, commercial workflow has gone more digital; but there are still applications where some of us expect predictable results, especially given the high cost of color sheet film. That's why I control my own workflow, and do my own printing.
I rely on my eyes too, but also high quality reference standards, calibration of paper batches to master chromes and negs, etc. And one reason, among many, is that I often I pick out color relationships and compositions in nature that the public wouldn't even notice unless I carefully put them before their eyes. I'm not claiming those colors are totally realistic, but that an equivalent impression is involved. It's not about merely being "colorful". People walk right past things I take into notice and try to figure out what on earth I'm doing with my camera and tripod. After the shot, I'll allow them to peek under the ground glass, opening up the aperture of course. Even upside-down, the composition can be a revelation to them - Why didn't I see that?
I certainly don't avoid saturated color, but often phrase it in the context of sophisticated neutrals and subtle shades quite difficult to convey using color film. I need to squeeze every drop out of juice of the lemon that I can.
What I think you'll discover is that once you get past viewing scanned images on a screen and want something tangible in a frame on the wall, that a lot more is involved getting from Point A to Point B. So at the very least you will need to locate a quality lab capable of understanding exactly what you want, and with the skill level requisite to bringing that into realization. What might look great backlit on a screen or in a traditional slide show can often be a real bear to print. And that is where some of these film distinctions come into play.
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