Originally Posted by
Bernice Loui
The market demand for Velvia is very telling about color rendition and priorities.
What began as Fujichrome 50, evolved to become Velvia. It has false color rendition along with overly saturated contrast which pokes the viewers eyes in specifically appealing ways for some. It is fantasy and fiction, but extremely appealing for some which is why Velvia remains in high demand to this day.
Compared to Fuji Astia which IMO, IS one of the best color transparency films made for color accuracy, moderate contrast and realistic and truthful rendition of a given scene, this Fuji offering died a slow death decades ago.
Given this market fact and reality, "adjusting color" via software is essentially subjective given variables with monitor color/contrast rendition, color printer limitations, print materials and more. Each and every aspect of the film post production to print will have some adder or subtractor to the finished print.
Question persist and remains in mind, why produce color sheet film, then scan into a digital file, software alter then color print this digital file when a large digital image sensor camera appears to be the better way.. Given software capabilities, print color/contrast rendition and all related should be capable of emulating Velvia or what is desirable in the finished print.
Compare this to a time when the color transparency HAD to be produced correct in camera, no post process fixing in any way. That was a different world of color image making in many ways.
Bernice
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