Following Ilford's Lead, KODAK Response

[Tin Can]

It cannot be a coincidence that KODAK just fired an email to me with their story, right after we all started praising ILFORD's video, posted today in the other thread above.



We Took You To The Moon by KODAK

[Tin Can]

And coordinated with https://www.eastman.org/events/Workshops

I don't believe in coincidence.

[Drew Wiley]

There's a difference. Ilford has done a good job telling us who they are; Kodak is telling us who they once were. It takes more than a marketing dept to keep pace. Let's hope they can figure out a justification to produce E6 sheet film again. But it won't be affordable for many, so a gamble. I depend on their color neg as well as TMax products.

[Tin Can]

Obviously

[neil poulsen]

Constancy of purpose . . .

Ilford has it.

Kodak doesn't.

[Peter Collins]

Neil puts his finger on it!

[Duolab123]

It cannot be a coincidence that KODAK just fired an email to me with their story, right after we all started praising ILFORD's video, posted today in the other thread above.



We Took You To The Moon by KODAK

Still cool

[mpirie]

Still cool, yes, but so sad to see how the short film was all about what Kodak has done in the past but nothing about what they are doing for the future to capitalise on the history, experience and skills they have in support of film.

Mike

[Tim V]

I’ll tell you what they are doing: killing their sheet film sales with crazy prices for only 10 sheets per pack - at least in 8z10”.

As much as I love their film, it’s a hard sale especially for someone like me who only shoots in larger sheet sizes. Maybe their facilities and infrastructure is just too big to maintain at current output?

[interneg]

I’ll tell you what they are doing: killing their sheet film sales with crazy prices for only 10 sheets per pack - at least in 8z10”.

As much as I love their film, it’s a hard sale especially for someone like me who only shoots in larger sheet sizes. Maybe their facilities and infrastructure is just too big to maintain at current output?

Or maybe Ilford is prepared to barely make a profit on 8x10 sheets. You might not like it, but those Kodak prices are more in line with historic norms (just not the distorted 1990's). Mirko Boedekker of Adox has been quite outspoken about the necessity of paying more realistic prices relative to market share if we are to see investment in the future of film photography. The idea of 8x10 as being somehow affordable is largely a hangover from the collapse of film sales in the early 2000's.