Someone woke up on the wrong side of the bed.
He did just die. I used his stuff for many many many years. I had 2 or 3 rolls on a rope around my waist when I worked in studios. I actually never bought any until I left and I was like "whoa, that stuff is expensive, should've saved some when I was at the studios.
https://en.wikipedia.org/wiki/Ross_Lowell
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