What is interesting is what Mr Mastin says:
"I prefer to shoot film for everything at this point in my life. Film is the reason I had to create Mastin Labs - so I could bridge the gap between my film work and my digital work for clients. But since leaving wedding photography in 2015, I've had the luxury of shooting film for nearly everything."
https://web.archive.org/save/https:/...eland-airwaves
https://www.mastinlabs.com/photoism/...eland-airwaves
A bit this describes present situation: while it's not easy to make film usage worth for most of commercial photography, it also happens that film is a regarded medium and its usage has an increasing prestige.
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