"Cheney stipulated that his name be included as a byline below every one of his photographs, which proved to be an excellent business move as the photos quickly became popular and the byline brought him significant exposure for film companies and advertising agencies.
Ziegfeld promoted his shows as “Glorifying the American Girl” and it was Johnston’s job to capture Ziegfeld’s vision on film. Cheney’s portraits of Ziegfeld’s girls became world famous: like the “Gibson Girl”, he went on to create the “Ziegfeld Girl”
which became the next standard of beauty for a new generation of Americans."
https://monovisions.com/alfred-chene...iegfeld-girls/
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