This is the best news from Kodak in a long time!
This is the best news from Kodak in a long time!
Don't get me started on Kodak sheet film packaging
"I would feel more optimistic about a bright future for man if he spent less time proving that he can outwit Nature and more time tasting her sweetness and respecting her seniority"---EB White
Do not say that to the packaging engineer; he/she will give you a long lecture on why it does matter. Years ago I worked for Mattel Toys as a material coordinator in charge of the packaging. One time a label for one of the toys arrived from the vendor and the colors did not closely match the engineer's specs. We needed the labels to keep the production line running so it took some hard bargaining to convince the engineer to accept that shipment. Howard Tanger
Frankly, I don't give two hoots if it all it said was "product name ...." on the label, and the use by date. I mean, TO ME it's "just a box", but I guess other people get the warm 'n fuzzies when they see all the gold boxes piled high in their freezer... Sorry, other things give me a hard on, like looking at beautiful transparencies(that came from a yellow Kodak box most likely) on a light table , or that feeling of "knowing I got the shot" without the need for a digital screen to reinforce my technical abilities
just sayin
I agree, in SOME cases it's very much warranted. I don't think this "slip up" would have happened in the heydays of film. But then again, EVERYBODY (had) to shoot film, since that's all there was, so E.K. was making gobs of cash, so they could afford to scrap a bad run of boxes. Nowadays, I think it's in their best interest to simply stay profitable. Heck, the box is STILL a similar(but not exact) shade of yellow, at least it ain't hot pink or aqua blue
-Dan
Stone Photo Gear
https://www.stonephotogear.com/
I cannot afford their film anymore. Hello Ilford
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remember the cool metal cans Kodak 35mm film used to come in?
Bruce Barlow
author of "Finely Focused" and "Exercises in Photographic Composition"
www.brucewbarlow.com
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