http://www.fees.ebay.com/feeweb/feecalculator
http://www.newlifeauctions.com/calc.html
This seems to tell a different story.
It seems that selling at auction does result in a fee close to 10% (including on the actual shipping cost) of the total final price.
When selling a fixed price the fee is 6% or so (in the camera/photo category), with the same as above re shipping.
If shipping internationally the shipping fee is only on the domestic shipping cost (or not at all? i get confused about that part).
If you are a TRS you get an additional 20% discount. which brings the fee down to 4.5% or so.
Paypal just announced a fee hike, which canceled all the volume discounted they offered, so they are now 2.9% and 3.9% for domestic and international respectively, across the board + 30cents per transaction.
After an item sells on Ebay you have the option to send an invoice to the buyer, in which you can add various shipping options, offer discounts etc., doing so does not affect the fee structure or cost, and if the buyer pays before you send out your invoice, it still does not affect a thing.
Offering free shipping is the sellers choice, and can be calculated into the overall desired net amount the seller wants to get. It also seems that selling at auction has some advantages and risks that should be calculated before choosing how to sell your item, considering the relative high cost of a reserve price on auctions.
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