It's all going to be acetate, so nothing appropriate for sheet film. And if it is a revival of Scotchrome, as they allege, it's well, uh,er... maybe more appropriate for the amateur market, if any of them are still shooting slides. More for fun or "creative" stuff than any realistic detour around Kodak or Fuji.
The blues in your example look horrible. Like vomit. All I remember about Scotch chrome is that it was given as cheap peccadillo when your chromes were developed with delay by your local 24h.
One thing is trying to resurrect the national Italian pride, an other to come with a competitive product.
I shoot on Provia 100 F. Don't even dream to change it for Scotch chrome made in Italy. Don't complain about it.
People aren't supporting it because they believe in scotch film as product. They are supporting because they believe in film photography and everything it stands for. Who says it's not improvable in the future or that they couldn't buy the recipe from a company that doesn't produce anymore. What's important is that they are presenting the ability to make reversal film. It might make fuji and Kodak to eventually take a look at the niche market carefully if it gains popularity. Instax has become hit for fuji... Its technical quality is nothing compared to type 55 but with some commercial success it may pave the road for better stuff.
None of that is said anywhere. Continue to dream. Not even in its heyday was Scotch chrome regarded as a quality product for photographers able to compete with Fuji. If you know the present state of the Italian industry and its conditions you can easily stop dreaming and fall on the hard ground. The fact that these guys cry for Kickstarter help says it all about people's support.
Never mind, some of us love dreaming about the new (pretty old in fact) reversal film gaining popularity and being available for the next 100 years - from Italy and its healthy industrial environment with love.
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